Naming, Brand Platform, Narrative & Identity.
Complete each section to build a comprehensive brief for your agency partner.
Start with the basics — who owns this project, who's involved, and key reference details.
Define what is being built, the market opportunity, and the long-term commercial ambition.
Rank the priority of each scope area the agency is expected to deliver on. 1 = highest priority.
| Scope Area | Priority (1–5) | Notes |
|---|---|---|
| Brand Strategy | ||
| Positioning | ||
| Narrative Platform | ||
| Naming | ||
| Visual Identity | ||
| Brand Architecture | ||
| Launch Campaign | ||
| Spatial Branding | ||
| Digital Experience | ||
| Rollout Toolkit |
Define exactly who this brand is for — the consumer and the brand partners you want to attract.
Articulate what this brand should stand for and the emotional world it should inhabit.
Give the agency precise direction on what type of name to develop and what to avoid.
Define the visual world — references, codes, physical applications, and things to avoid.
Build the story — why this exists, why RMZ, and what makes it worth caring about.
Map the landscape — local competition and global benchmarks that set the standard.
Set timelines, define decision-makers, and clarify the approval process.
| Milestone | Target Date |
|---|---|
| Agency Kickoff | |
| Strategy Routes | |
| Naming Longlist | |
| Naming Shortlist | |
| Identity Concepts | |
| Final Recommendation | |
| Launch Readiness |
Define what the agency must produce and what success looks like for this engagement.
All sections have been completed. Review your brief summary below, then submit to your team or agency partner.
Your Design District Agency Brief has been submitted.
The relevant team members will be notified shortly.